Warning: Use of undefined constant WPLANG - assumed 'WPLANG' (this will throw an Error in a future version of PHP) in /home/customer/www/thehotelcloud.com/public_html/wp-content/plugins/LayerSlider/classes/class.km.autoupdate.v3.php on line 73

Warning: Add-Headers tried to append its headers to the headers list, but the header list had already been sent to the client by other code. This is not a problem caused by the Add-Headers plugin. Moreover, the Add-Headers plugin can do nothing about this issue. Please investigate which plugin or theme sends the headers earlier than what is expected. in /home/customer/www/thehotelcloud.com/public_html/wp-content/plugins/add-headers/add-headers.php on line 95
Hotelcloud | Great expectations: mobile focus must be innovation and integration

Great expectations: mobile focus must be innovation and integration

02 Jul Great expectations: mobile focus must be innovation and integration

Screen Shot 2013-07-02 at 11.58.49

This very interesting article from Eyefortravel explains how a mobile focus should be a strategy to prioritize because of the surge of mobile browsing and it’s impact on the purchase decision.

“Some brands already offer mobile solutions that are easier to use and provide for a more enjoyable shopping experience than more complex desktop websites,”

Say’s Andreas Schrader, Group Senior Director – Mobile, New Ventures & Brands, Odigeo Group (owners of eDreams, GO Voyages, Opodo and Travellink).


“But it should be noted that most mobile solutions today are optimised for only one or a few use cases, which requires the user to use a portfolio of mobile solutions in order to serve his travel needs (flights, hotels, cars, taxi etc),”


Having mobile solutions in different technologies not only improves reach – and hence makes the brand and the service relevant for more users – it also matters for the optimisation of marketing investment.


When customers become loyal with mobile solutions and use an app for repeat purchases, or if customers flow seamlessly between mobile and desktop solutions, it is evident that this provides advantages to both, the users and the business.


You need to have a proper responsive and efficient mobile platform that seamlessly connects your guests to your services before the trip in order to unlock a new realm of revenues.

Learn how to be there first with Hotelcloud >

Warning: count(): Parameter must be an array or an object that implements Countable in /home/customer/www/thehotelcloud.com/public_html/wp-includes/class-wp-comment-query.php on line 399

We have a new website

Discover the simplest way to sell services