25 Jun Seamless travel: can technology really turn the dream into reality?
In this article from eyetravel, Jared Simon, chief operating officer and co-founder of HotelTonight stated that the seamless travel experience has been an industry goal for years. Yet in spite of this, travelling today remains a very disjointed experience. And to reach this goal, technology is a great enabler and technical developments on multi-devices (laptop, phone, tablet) have been instrumental in improving the customer experience.
Norm Johnston, chief digital officer, Mindshare Worldwide, says it’s unfortunate that a lot is out of the travelers’ control. Successful technology developments will be sustained as long as they truly serve a substantially wide array of traveler needs, through a single domain.
