11 Jun Seize new technologies today for an unforgettable omnichannel experience
The Distribution Summit took place less than a month ago in London and allowed for an interview with Dinesh Ramachandran (Head of Corporate Business Development at Sonata Software) on the very hot topic of new technologies.
According to him, there is a growing need for constant interaction with customers who are always connected whether at work or on vacations, especially on their mobile devices. Therefore, a seamless booking experience across all touch points, channels, devices and a single view of the brand is essential to guests. In his words: “Providing an environment of continuous interaction and sales through mobile and social media would be the right step towards satisfying the always-connected traveler”.
How should companies respond to these trends?
He believes that “firms should have a customer centric view of their business, which should be supported by advances in technology and innovation”. In other words, by focusing on these trends, companies can implement solutions to offer superior service and gain a sustainable competitive advantage.