21 Jul Travelers Get Comfortable with Mobile Conversions
In this report, eMarketer predicts that
“40% of digital travel researchers will plan their trips via tablets and smartphones in 2013”
and that a substantial part will buy from their devices.
Still the majority prefers booking from their computer (63%). It is time for everyone in the industry to embrace the mobile revolution and create responsive websites and easy to navigate web-app.
“Increases in both number and value of tablet and smartphone transactions will have significant influence on travel booking, but it doesn’t mean that PC travel purchases are going away anytime soon. Marketers must consider the interplay of these three platforms and incorporate multichannel campaigns that fit their customers’ cross-device shopping and buying habits.”