01 Jul 60% of travelers download a new app for their upcoming trip.
Very interesting survey from Software Advice pointing the growing importance of mobile hotel apps for travelers.
Out of the most wanted features, interactive maps, local coupons and the ability to order room service come on top.
Guests are essentially looking for strong recommendations, backed by the hotel they are staying at.
As for room service, pictures and online payment ability are key to make the hotel app appealing.
What’s very telling in that survey is the following: Travelers trust their hotels. Hotels have a crucial role to play in helping and influencing their guests and it today definitely goes through technology.