20 Mar « 87% of global travelers use smartphones while traveling »
There is a new mobile trend among travelers, as a 100% increase has been recorded within the last year, regarding the app usage for travel brands. This rise of mobile adoption as stated in the latest Amadeus Travel Report is explained by the fact that 50% of all smartphone users now have travel apps installed on their devices.
This trend is what Hotelcloud’s vision is all about : gathering all the needed information into one branded app for travelers to plan their stay before their trip and make the most of it once on site. Amadeus’ Travel Report emphasizes this new trend as 45% of travelers seek for advises and help from branded apps in order to prepare and make the most of their stay. Once on site, 52% of travelers use apps to look for maps, search for restaurants, services and activities. There are numerous ways to help or influence travelers during their journeys – but it seems that a simple app is now all it takes to satisfy travelers.
There is a new mobile trend among travelers and Hotelcloud’s e-concierge solution is already ahead of the curve.