This very interesting article is striving to answer why “The Destination Marketing Organization (DMO) Model in Tourism Is Broken” with a focus made on the importance of mobile technology, for guests, in the hospitality industry. "Mobile, Mobile, Mobile! The major disruptor is the omnipresence of mobile, through smartphone...
Today, as I was doing research I tumbled upon this great research paper done by VFM Leonardo. It confirms what were are saying for some time : online shopper are increasingly savvy and their willingness to pay on the internet has increased over time. US Online shopping...
In this interesting interview of Dinesh Ramachandran conducted by Eyefortravel is discussed how to use technology across all touch-points to generate an increased customer loyalty by leveraging all channels. Biggest challenges : The challenges come from many places. From the customer perspective, it is being able to...
This article is a great omen for mobile transaction. Even though the market is still small - $500 millions in 2012 - it's predicted to grow steadily. But the great new is that with the simplification of seamless payment customers buy more items ! The Square...
I imagine that by now you would have understood that at Hotelcloud we love innovation. We have a few geeks in house that are always scouting for the "next big thing" and that are passionately testing new gadgets. After a long wait we have finally received our...
In this report, eMarketer predicts that "40% of digital travel researchers will plan their trips via tablets and smartphones in 2013" and that a substantial part will buy from their devices. Still the majority prefers booking from their computer (63%). It is time for everyone in the industry...
